{"id":148639,"date":"2026-02-03T12:13:35","date_gmt":"2026-02-03T11:13:35","guid":{"rendered":"https:\/\/www.immo-invest.ch\/wo-immobilien-an-strahlkraft-verlieren\/"},"modified":"2026-02-03T12:26:25","modified_gmt":"2026-02-03T11:26:25","slug":"wo-immobilien-an-strahlkraft-verlieren","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/wo-immobilien-an-strahlkraft-verlieren\/","title":{"rendered":"L\u00e0 o\u00f9 l&rsquo;immobilier perd de son rayonnement"},"content":{"rendered":"\n\n<p class=\"wp-block-paragraph\">Parmi les cantons pr\u00e9sentant les plus grands risques d\u00e9mographiques figurent le Tessin, Berne, Neuch\u00e2tel, le Jura, Appenzell Rhodes-Ext\u00e9rieures, Nidwald, Obwald, les Grisons, Glaris et Schaffhouse. Ils r\u00e9unissent environ 23 pour cent du volume total des hypoth\u00e8ques en Suisse et sont donc tout sauf des r\u00e9gions p\u00e9riph\u00e9riques. En m\u00eame temps, elles sont structurellement moins bien \u00e9quip\u00e9es pour affronter l&rsquo;avenir.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Le c\u0153ur du probl\u00e8me r\u00e9side dans la structure d&rsquo;\u00e2ge. La croissance d\u00e9mographique se joue surtout dans les groupes de plus de 65 ans. Des personnes qui d\u00e9m\u00e9nagent rarement et qui ne demandent gu\u00e8re d&rsquo;espace de logement suppl\u00e9mentaire. Parall\u00e8lement, le nombre d&rsquo;actifs, c&rsquo;est-\u00e0-dire les m\u00e9nages qui acqui\u00e8rent typiquement un logement ou qui concluent de nouveaux baux, diminue. Il en r\u00e9sulte une baisse de la demande, une plus grande patience lors de la vente et des baisses de prix croissantes. Ce ph\u00e9nom\u00e8ne est particuli\u00e8rement sensible sur les march\u00e9s o\u00f9 l&rsquo;on trouve beaucoup de maisons individuelles et d&rsquo;objets de vacances, comme dans certaines r\u00e9gions du Tessin, des Grisons ou du Jura.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La d\u00e9mographie bat l&rsquo;imagination en mati\u00e8re de prix<br><\/strong>L&rsquo;\u00e9tude esquisse un march\u00e9 qui devrait se diff\u00e9rencier nettement au cours des 20 prochaines ann\u00e9es. Alors que les propri\u00e9taires des cantons concern\u00e9s s&rsquo;attendent encore en de nombreux endroits \u00e0 une poursuite de la hausse des prix, la d\u00e9mographie dessine une autre image. Si peu de jeunes m\u00e9nages prennent la rel\u00e8ve et que l&rsquo;immigration reste faible, la pouss\u00e9e de la demande qui justifie les \u00e9valuations actuelles fera d\u00e9faut.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Pour les propri\u00e9taires, cela signifie une dur\u00e9e de d\u00e9tention plus longue, des risques de vente plus \u00e9lev\u00e9s et, selon la situation, des baisses de prix plus marqu\u00e9es. Les maisons individuelles anciennes situ\u00e9es dans des communes p\u00e9riph\u00e9riques, qui ne r\u00e9pondent plus aux attentes des nouvelles g\u00e9n\u00e9rations d&rsquo;acheteurs en termes d&rsquo;\u00e9nergie et de qualit\u00e9, sont particuli\u00e8rement expos\u00e9es. L\u00e0 o\u00f9 une offre importante arrive simultan\u00e9ment sur le march\u00e9, par exemple \u00e0 la suite d&rsquo;une succession, la pression sur les prix peut rapidement augmenter.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les cantons en plein essor comme contrepoids<br><\/strong>De l&rsquo;autre c\u00f4t\u00e9, on trouve les cantons en pleine croissance que sont Zurich, Vaud, Lucerne, Gen\u00e8ve, Thurgovie, Argovie, Saint-Gall, le Valais, Fribourg, Zoug et B\u00e2le-Ville. Selon l&rsquo;analyse, ils devraient absorber pr\u00e8s de 86 pour cent de la future croissance d\u00e9mographique. Les deux tiers du volume des hypoth\u00e8ques se concentrent d\u00e9j\u00e0 dans ces cantons, et la tendance est \u00e0 la hausse.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;immigration y rencontre le dynamisme \u00e9conomique, des centres urbains et des march\u00e9s du travail forts. Pour le march\u00e9 immobilier, cela signifie une demande toujours \u00e9lev\u00e9e, des prix qui ont tendance \u00e0 rester stables, voire \u00e0 augmenter, et des risques structurels moindres, malgr\u00e9 la num\u00e9risation, le retournement des taux d&rsquo;int\u00e9r\u00eat et l&rsquo;augmentation des r\u00e9glementations. La polarisation entre cantons \u00ab\u00a0perdants\u00a0\u00bb et \u00ab\u00a0gagnants\u00a0\u00bb devrait donc encore s&rsquo;accentuer.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons\u00e9quences pour les banques et les investisseurs<br><\/strong>Pour les banques, les assurances et les caisses de pension, la perspective d\u00e9mographique est plus qu&rsquo;une note en bas de page. Jusqu&rsquo;\u00e0 pr\u00e9sent, les risques r\u00e9gionaux ne sont pas suffisamment repr\u00e9sent\u00e9s dans de nombreux portefeuilles. Les \u00e9tablissements r\u00e9gionaux qui se concentrent fortement sur leur canton d&rsquo;origine sont particuli\u00e8rement expos\u00e9s \u00e0 des risques accrus dans les r\u00e9gions en d\u00e9clin. Surtout lorsqu&rsquo;une grande partie du portefeuille est constitu\u00e9e de maisons individuelles situ\u00e9es \u00e0 la campagne.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Ce ne sont pas seulement la situation, l&rsquo;\u00e9tat et la capacit\u00e9 financi\u00e8re qui comptent, mais aussi la question de savoir combien d&rsquo;acheteurs potentiels seront encore sur place dans 10, 15 ou 20 ans. Si l&rsquo;on veut g\u00e9rer les hypoth\u00e8ques et les placements immobiliers \u00e0 long terme, il faut syst\u00e9matiquement penser ensemble la d\u00e9mographie, la demande de logements et la structure \u00e9conomique locale.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce que les propri\u00e9taires peuvent faire maintenant<br><\/strong>Pour les propri\u00e9taires des cantons concern\u00e9s, il vaut la peine de jeter un regard lucide sur leur propre bien, comme l&#8217;emplacement, le groupe cible, l&rsquo;\u00e9tat \u00e9nerg\u00e9tique, une \u00e9ventuelle r\u00e9affectation. Ceux qui g\u00e8rent activement, modernisent et r\u00e9fl\u00e9chissent \u00e0 temps \u00e0 des alternatives, ont un net avantage sur ceux qui esp\u00e8rent seulement que les prix continueront \u00e0 augmenter.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Le march\u00e9 ne bascule pas partout. Dans de nombreuses villes des cantons \u00ab\u00a0perdants\u00a0\u00bb, les logements resteront rares, tandis que les zones rurales seront soumises \u00e0 une pression plus forte. La pr\u00e9cision avec laquelle les acteurs du march\u00e9 comprennent les diff\u00e9rences au sein d&rsquo;un m\u00eame canton et la rapidit\u00e9 avec laquelle ils adaptent leurs strat\u00e9gies \u00e0 la nouvelle r\u00e9alit\u00e9 d\u00e9mographique seront d\u00e9cisives.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Au cours des 20 prochaines ann\u00e9es, le march\u00e9 immobilier suisse devrait se scinder selon des lignes de fracture d\u00e9mographiques claires. Avec dix cantons sous pression particuli\u00e8re et onze cantons clairement gagnants.<\/p>\n","protected":false},"author":2,"featured_media":148640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9430,22699,55961,743,22303,22438],"tags":[57048,872,3931,3018,2002,57049],"class_list":["post-148639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-fr","category-durabilite","category-evaluations-analyses-de-marche","category-immonews-fr","category-suisse","category-trends-fr","tag-demografie","tag-immoinvest-fr","tag-immonews-fr","tag-marktanalyse-fr","tag-news-fr","tag-wohnraumnachfrage"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"Au cours des 20 prochaines ann\u00e9es, le march\u00e9 immobilier suisse devrait se scinder selon des lignes de fracture d\u00e9mographiques claires. Avec dix cantons sous pression particuli\u00e8re et onze cantons clairement gagnants.","autor":"Quelle Moneypark, Blick","ort":"","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Au cours des 20 prochaines ann\u00e9es, le march\u00e9 immobilier suisse devrait se scinder selon des lignes de fracture d\u00e9mographiques claires. 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