{"id":143450,"date":"2025-11-12T16:20:00","date_gmt":"2025-11-12T15:20:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=143450"},"modified":"2025-11-07T09:03:11","modified_gmt":"2025-11-07T08:03:11","slug":"neues-weiterbildungsangebot-fuer-professionelles-standortmanagement","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/neues-weiterbildungsangebot-fuer-professionelles-standortmanagement\/","title":{"rendered":"Nouvelle offre de formation continue pour une gestion professionnelle des sites"},"content":{"rendered":"<p class=\"bodytext\">La Fachhochschule Nordwestschweiz<a href=\"http:\/\/fnhw.ch\" target=\"_blank\" rel=\"noopener\">(FHNW<\/a>) propose une <a href=\"https:\/\/www.fhnw.ch\/de\/weiterbildung\/wirtschaft\/cas-standortmanagement?activeAccordion=ffc97fe9-80f6-4a38-b98b-431640ae55f5,ea4526e4-f161-4575-ac61-59d0313f3488\" target=\"_blank\" rel=\"noopener\">formation continue<\/a> dans le domaine de la gestion de la localisation, en collaboration avec le <a href=\"https:\/\/netzwerkstandortschweiz.ch\/\" target=\"_blank\" rel=\"noopener\">r\u00e9seau Standort Schweiz<\/a>. Comme l&rsquo;indique un <a href=\"https:\/\/netzwerkstandortschweiz.ch\/wissen#weiterbildung\" target=\"_blank\" rel=\"noopener\">communiqu\u00e9<\/a>, il s&rsquo;agit du premier CAS de Suisse dans le domaine de la promotion \u00e9conomique. Il est organis\u00e9 pour la deuxi\u00e8me fois par la FHNW, le cours d\u00e9bute le 26 mars 2026 sur le campus de Brugg-Windisch.<\/p>\n<p class=\"bodytext\">Le cours comprend les modules suivants : analyse de site et marketing de site, promotion \u00e9conomique et gestion de clusters, d\u00e9veloppement de site, innovation, gestion du changement et communication. Les participants se familiarisent avec les particularit\u00e9s locales des sites et les besoins des personnes qui y vivent ou des entreprises qui y sont implant\u00e9es. En tant qu&rsquo;experts en \u00e9conomie, en marketing et en communication, les gestionnaires de sites peuvent \u00e9laborer des concepts de d\u00e9veloppement pour les sites et les d\u00e9fendre et les mettre en \u0153uvre dans la pratique aupr\u00e8s des autorit\u00e9s et de la politique, explique-t-on du c\u00f4t\u00e9 de la FHNW.<\/p>\n<p class=\"bodytext\">Le cours de certification (CAS) comprend 15 jours de s\u00e9minaire, r\u00e9partis sur deux semestres. Les frais de cours s&rsquo;\u00e9l\u00e8vent \u00e0 600 francs par jour. Les membres du R\u00e9seau de sites suisses b\u00e9n\u00e9ficient d&rsquo;une r\u00e9duction de 10 pour cent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Haute \u00e9cole sp\u00e9cialis\u00e9e du Nord-Ouest de la Suisse (FHNW) propose une formation continue en gestion de site. Le prochain cours CAS dans ce domaine sp\u00e9cialis\u00e9 d\u00e9butera le 26 mars 2026 sur le campus de Brugg-Windisch. La formation est dispens\u00e9e \u00e0 des experts en \u00e9conomie, en marketing et en communication.<\/p>\n","protected":false},"author":2,"featured_media":143451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22696,743,8452,39686,22438],"tags":[872,3931,2002,55275,17029,49051],"class_list":["post-143450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-immonews-fr","category-regions","category-standorte-fr","category-trends-fr","tag-immoinvest-fr","tag-immonews-fr","tag-news-fr","tag-standortfoerderung-2","tag-standortmanagement-fr","tag-weiterbildung-fr"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"La Haute \u00e9cole sp\u00e9cialis\u00e9e du Nord-Ouest de la Suisse (FHNW) propose une formation continue en gestion de site. 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