{"id":136921,"date":"2025-08-12T09:10:00","date_gmt":"2025-08-12T07:10:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=136921"},"modified":"2025-08-08T09:43:52","modified_gmt":"2025-08-08T07:43:52","slug":"tourismusregion-baden-ag-uebernimmt-geschaeftsfuehrung-von-city-com-baden","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/tourismusregion-baden-ag-uebernimmt-geschaeftsfuehrung-von-city-com-baden\/","title":{"rendered":"TourismusRegion Baden AG reprend la direction de city com baden"},"content":{"rendered":"<p class=\"bodytext\"><a href=\"https:\/\/citycombaden.ch\/\" target=\"_blank\" rel=\"noopener\">City com baden<\/a> r\u00e9oriente sa direction. D\u00e9but ao\u00fbt, la soci\u00e9t\u00e9 TourismusRegion Baden AG<a href=\"https:\/\/deinbaden.ch\/de\/home\" target=\"_blank\" rel=\"noopener\">(TRB<\/a>) reprendra la direction op\u00e9rationnelle de l&rsquo;association des commer\u00e7ants et des d\u00e9taillants de la <a href=\"https:\/\/www.baden.ch\/\" target=\"_blank\" rel=\"noopener\">ville de Baden<\/a>, informe city com baden dans un <a href=\"https:\/\/citycombaden.ch\/wp-content\/uploads\/2025\/07\/Mitteilung-.pdf\" target=\"_blank\" rel=\"noopener\">communiqu\u00e9<\/a>. L&rsquo;objectif est de garantir \u00ab\u00a0que les intersections croissantes dans les domaines du d\u00e9veloppement du centre-ville, du marketing de destination et de la promotion des commerces soient exploit\u00e9es de mani\u00e8re optimale\u00a0\u00bb, poursuit le texte.<\/p>\n<p class=\"bodytext\">Andrea Protmann, membre de l&rsquo;\u00e9quipe de la TRB, sera la directrice g\u00e9n\u00e9rale de city com baden. Elle sera l&rsquo;interlocutrice centrale des membres de city com baden. En c\u00e9dant la direction op\u00e9rationnelle, le comit\u00e9 directeur de city com baden pourra \u00e0 l&rsquo;avenir se concentrer sur la repr\u00e9sentation des int\u00e9r\u00eats commerciaux et politiques. Dans le cadre du transfert de la direction, Alfredo Biffi se retire en tant que directeur g\u00e9n\u00e9ral et membre du conseil d&rsquo;administration de city com baden.<\/p>\n<p class=\"bodytext\">Gr\u00e2ce \u00e0 une collaboration renforc\u00e9e avec la TRB, city com baden souhaite profiter de la structure, des comp\u00e9tences num\u00e9riques et du r\u00e9seau de l&rsquo;organisation r\u00e9gionale de destination. L&rsquo;association voit de nombreuses synergies exploitables dans le lien avec l&rsquo;\u00e9conomie r\u00e9gionale. De plus, city com baden esp\u00e8re que cette collaboration permettra un encadrement professionnel et un d\u00e9veloppement strat\u00e9gique des manifestations, de la communication, du suivi des membres et de la City Card.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>City com baden confie la direction op\u00e9rationnelle \u00e0 TourismusRegion Baden AG. L&rsquo;association des commer\u00e7ants et des d\u00e9taillants de la ville de Baden veut ainsi pouvoir mieux exploiter des recoupements croissants en mati\u00e8re de d\u00e9veloppement urbain, de marketing et de promotion commerciale.<\/p>\n","protected":false},"author":2,"featured_media":136925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22696,743,739,39686],"tags":[27935,53963,53964,872,3931,53965,2002,53966],"class_list":["post-136921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-immonews-fr","category-projects","category-standorte-fr","tag-city-com-baden-fr","tag-destinationsmarketing-fr","tag-gewerbefoerderung-fr","tag-immoinvest-fr","tag-immonews-fr","tag-innenstadtentwicklung-fr","tag-news-fr","tag-tourismusregion-baden-fr"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"City com baden confie la direction op\u00e9rationnelle \u00e0 TourismusRegion Baden AG. L'association des commer\u00e7ants et des d\u00e9taillants de la ville de Baden veut ainsi pouvoir mieux exploiter des recoupements croissants en mati\u00e8re de d\u00e9veloppement urbain, de marketing et de promotion commerciale.\r\n","autor":"ce\/hs","ort":"Baden AG ","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"City com baden confie la direction op\u00e9rationnelle \u00e0 TourismusRegion Baden AG. 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