{"id":116466,"date":"2024-10-10T15:19:46","date_gmt":"2024-10-10T13:19:46","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=116466"},"modified":"2024-10-10T13:49:27","modified_gmt":"2024-10-10T11:49:27","slug":"kantonsspital-neuer-markenauftritt-im-zeichen-der-healing-architecture","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/kantonsspital-neuer-markenauftritt-im-zeichen-der-healing-architecture\/","title":{"rendered":"Kantonsspital : une nouvelle image de marque sous le signe de Healing Architecture"},"content":{"rendered":"<p class=\"bodytext\">L&rsquo;h\u00f4pital cantonal de Baden<a href=\"https:\/\/www.kantonsspitalbaden.ch\/index.html\" target=\"_blank\" rel=\"noopener\">(KSB<\/a>) emm\u00e9nagera dans son nouveau b\u00e2timent d\u00e9but 2025. Comme l&rsquo;indique un <a href=\"https:\/\/www.kantonsspitalbaden.ch\/Meta\/News-Detail-Seite_111872.html\" target=\"_blank\" rel=\"noopener\">communiqu\u00e9<\/a>, le concept de l&rsquo;h\u00f4pital est bas\u00e9, dans sa construction horizontale, sur le principe de ce que l&rsquo;on appelle la Healing Architecture. Suivant ce concept, la direction de l&rsquo;h\u00f4pital a demand\u00e9 \u00e0 <a href=\"https:\/\/bodin.consulting\/\" target=\"_blank\" rel=\"noopener\">Frank Bodin<\/a>, expert en publicit\u00e9 et en marques, de cr\u00e9er une nouvelle image de marque pour le KSB.<\/p>\n<p class=\"bodytext\">Dans le nouveau logo, le KSB bleu est compl\u00e9t\u00e9 par un underline orange entre le S et le B : KS_B. Avec le sous-titre compl\u00e9mentaire \u00ab\u00a0Lieu de sant\u00e9\u00a0\u00bb, \u00e9galement en orange, le nouveau logo doit symboliser une pens\u00e9e positive, orient\u00e9e vers la gu\u00e9rison. L&rsquo;underline peut \u00eatre utilis\u00e9 de mani\u00e8re num\u00e9rique ou analogique, par exemple en \u00e9tant anim\u00e9 et en se transformant en fr\u00e9quence cardiaque. Un logo surdimensionn\u00e9 \u00e0 l&rsquo;entr\u00e9e de l&rsquo;h\u00f4pital se pr\u00eate \u00e0 la prise de selfies, indique le communiqu\u00e9.<\/p>\n<p class=\"bodytext\">\u00ab\u00a0Le nouveau logo nous a convaincus par sa simplicit\u00e9. Il est notamment tr\u00e8s bien mis en valeur dans le domaine num\u00e9rique\u00a0\u00bb, d\u00e9clare Adrian Schmitter, CEO du KSB, cit\u00e9 dans le communiqu\u00e9. \u00ab\u00a0Avec la couleur orange en compl\u00e9ment du bleu, notre image de marque dispose d\u00e9sormais d&rsquo;une touche de couleur qui nous rend unique\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;h\u00f4pital cantonal de Baden (KSB) emm\u00e9nagera d\u00e9but 2025 dans son nouveau b\u00e2timent, bas\u00e9 sur le principe de la Healing Architecture. Avec un nouveau logo et une image de marque moderne, l&rsquo;h\u00f4pital mise sur une conception positive et orient\u00e9e vers la gu\u00e9rison.<\/p>\n","protected":false},"author":2,"featured_media":116461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4897,22699,22696,743],"tags":[49870,872,3931,7775,2225,2002],"class_list":["post-116466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-region-aarau","category-durabilite","category-entreprise","category-immonews-fr","tag-healing-architecture-fr","tag-immoinvest-fr","tag-immonews-fr","tag-ksb-fr","tag-neubau-fr","tag-news-fr"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"L'h\u00f4pital cantonal de Baden (KSB) emm\u00e9nagera d\u00e9but 2025 dans son nouveau b\u00e2timent, bas\u00e9 sur le principe de la Healing Architecture. Avec un nouveau logo et une image de marque moderne, l'h\u00f4pital mise sur une conception positive et orient\u00e9e vers la gu\u00e9rison.","autor":"ce\/ww","ort":"Baden AG","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"L&#039;h\u00f4pital cantonal de Baden (KSB) emm\u00e9nagera d\u00e9but 2025 dans son nouveau b\u00e2timent, bas\u00e9 sur le principe de la Healing Architecture. 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