{"id":110313,"date":"2024-07-18T09:03:25","date_gmt":"2024-07-18T07:03:25","guid":{"rendered":"https:\/\/www.immo-invest.ch\/smg-fuehrt-ai-label-fuer-visuelle-inhalte-ein\/"},"modified":"2024-07-18T09:06:44","modified_gmt":"2024-07-18T07:06:44","slug":"smg-fuehrt-ai-label-fuer-visuelle-inhalte-ein","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/fr\/smg-fuehrt-ai-label-fuer-visuelle-inhalte-ein\/","title":{"rendered":"SMG lance le label AI pour les contenus visuels"},"content":{"rendered":"\n\n<p class=\"wp-block-paragraph\">Le groupe a lanc\u00e9 un label IA qui identifiera toutes les repr\u00e9sentations visuelles g\u00e9n\u00e9r\u00e9es par l&rsquo;IA dans la publicit\u00e9. L&rsquo;objectif de ce label est de rendre transparente l&rsquo;utilisation de l&rsquo;intelligence artificielle dans le marketing tout en am\u00e9liorant l&rsquo;efficacit\u00e9 et la cr\u00e9ativit\u00e9 des campagnes. D\u00e8s \u00e0 pr\u00e9sent, le label est disponible et t\u00e9l\u00e9chargeable sur le site web de SMG, libre de droits, afin que d&rsquo;autres entreprises puissent \u00e9galement l&rsquo;utiliser pour leurs m\u00e9dias g\u00e9n\u00e9r\u00e9s par l&rsquo;IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Directives internes pour l&rsquo;utilisation<br\/><\/strong>Des directives internes ont \u00e9t\u00e9 d\u00e9velopp\u00e9es pour garantir l&rsquo;utilisation correcte du nouveau label AI. Ces directives portent sur l&rsquo;\u00e9tiquetage des contenus photor\u00e9alistes g\u00e9n\u00e9r\u00e9s par l&rsquo;IA et sur l&rsquo;utilisation de fonctions d&rsquo;\u00e9tiquetage propres \u00e0 la plateforme, telles que les fonctions natives sur Instagram. Si une telle fonctionnalit\u00e9 n&rsquo;est pas disponible, le label propre sera utilis\u00e9. Une ic\u00f4ne r\u00e9duite est \u00e9galement disponible pour les formats plus petits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsabilit\u00e9 et efficacit\u00e9<br\/><\/strong>L&rsquo;entreprise pr\u00e9sente cette initiative comme une contribution pr\u00e9cieuse \u00e0 son r\u00f4le de pionni\u00e8re dans l&rsquo;industrie num\u00e9rique suisse. L&rsquo;entreprise utilise l&rsquo;IA pour am\u00e9liorer son efficacit\u00e9 tout en agissant de mani\u00e8re responsable et transparente. Le label AI est d\u00e9sormais utilis\u00e9 pour toutes les marques SMG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9marrage r\u00e9ussi avec Homegate<br\/><\/strong>La premi\u00e8re campagne qui a d\u00e9j\u00e0 int\u00e9gr\u00e9 avec succ\u00e8s le nouveau label AI est actuellement en cours pour Homegate. Cette campagne montre comment le label est appliqu\u00e9 dans la pratique et soutient la transparence vis-\u00e0-vis des clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ce lancement, SMG montre la voie de la transparence et de l&rsquo;innovation dans l&rsquo;utilisation de l&rsquo;intelligence artificielle dans la publicit\u00e9.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Swiss Marketplace a lanc\u00e9 un nouveau label AI qui identifie tous les contenus visuels g\u00e9n\u00e9r\u00e9s par l&rsquo;IA dans la publicit\u00e9. Le label est disponible d\u00e8s \u00e0 pr\u00e9sent sur le site web, libre de droits. La premi\u00e8re campagne r\u00e9ussie est d\u00e9j\u00e0 en cours pour Homegate.<\/p>\n","protected":false},"author":2,"featured_media":110310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"0","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22696,743,8735],"tags":[48621,848,872,3931,48622,7215,48623,16765,2776,3438],"class_list":["post-110313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprise","category-immonews-fr","category-proptech-fr","tag-darstellung-fr","tag-immobilien-fr","tag-immoinvest-fr","tag-immonews-fr","tag-kampagne-fr","tag-kuenstliche-intelligenz-fr","tag-lizenz-fr","tag-marketing-fr","tag-unternehmen-fr","tag-werbung-fr","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"Le groupe Swiss Marketplace a lanc\u00e9 un nouveau label AI qui identifie tous les contenus visuels g\u00e9n\u00e9r\u00e9s par l'IA dans la publicit\u00e9. Le label est disponible d\u00e8s \u00e0 pr\u00e9sent sur le site web, libre de droits. La premi\u00e8re campagne r\u00e9ussie est d\u00e9j\u00e0 en cours pour Homegate.","autor":"Quelle: SMG","ort":"","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Le groupe Swiss Marketplace a lanc\u00e9 un nouveau label AI qui identifie tous les contenus visuels g\u00e9n\u00e9r\u00e9s par l&#039;IA dans la publicit\u00e9. Le label est disponible d\u00e8s \u00e0 pr\u00e9sent sur le site web, libre de droits. 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