The Cube showroom designed by Wincasa meets changing customer needs and has its finger on the pulse of the times. Today’s customers want more than just shopping. It’s about being entertained with additional offers and making a stay in a shopping center an experience. The Cube meets this changing customer need. The retail space in Sihlcity in Zurich is the first of its kind in Switzerland. Others are to follow after a first test phase.<\/p>\n\n\n\n
Experience and try without buying<\/strong><\/p>\n\n\n\n Under the motto Experience Innovation, a wide variety of innovative products from a wide variety of industries are presented and exhibited in The Cube. The Cube is a place of experience and experience. Customers can test the products live, try them out and give immediate feedback. To underline the showroom character of The Cube, nothing can be bought on site. The products are only available online from the respective manufacturers. A win-win situation: The providers receive direct and honest feedback from consumers, generate new leads and attract attention in a special environment. Customers, in turn, have the opportunity to exclusively test and experience new, exciting products.<\/p>\n\n\n\n Retail of the future<\/strong><\/p>\n\n\n\n The showroom concept is also an answer to the challenges of stationary retail. It connects online and offline and delivers real feedback, data, exclusivity, new leads and fans in return for the experience. For project manager Christian Bliggenstorfer, this is a forward-looking step: \u00ab A shop concept of this kind is unique in Switzerland. We can test new formats in The Cube, offer customers something new and at the same time gain new insights into the retail of the future. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":" Mit The Cube \u2013 Experience Innovation setzt Wincasa im Urban Entertainment Center in Sihlcity ein neuartiges und innovatives Ladenkonzept um. Ein Showroom, in dem Produkte erlebbar gemacht und ausprobiert, jedoch nicht vor Ort, sondern nur online gekauft werden k\u00f6nnen. The Cube \u00f6ffnete am 5. Mai 2022, seine Tore. <\/p>\n","protected":false},"author":2,"featured_media":36575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22697,12493],"tags":[26823,12525,12526,12528,26824,26825,26826,17127,12558],"class_list":["post-36584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-region-zurich-en","tag-christian-bliggenstorfer-en","tag-immoinvest-en","tag-immonews-en","tag-news-en","tag-showroom-konzept-en","tag-sihlcity-en","tag-the-cube-en","tag-wincasa-en","tag-zuerich-en","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"With The Cube \u2013 Experience Innovation, Wincasa is implementing a new and innovative store concept in the Urban Entertainment Center in Sihlcity. A showroom in which products can be experienced and tried out, but not on site, but only online. The Cube opened its doors on May 5th, 2022.","autor":"Quelle: media@wincasa.ch, Bildquelle: wincasa.ch","ort":"Z\u00fcrich","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t