There are several reasons why it is worthwhile for a company in the real estate business to embrace new technologies.<\/p>
Attractiveness for employees:<\/strong> High potentials and well-trained employees want to work in companies that are agile and digital. In order to be able to keep up with the future \u201cwar for talents\u201d, digital company DNA is almost a \u201chygiene factor\u201d.<\/p> Creation of efficiency and transparency:<\/strong> With new solutions – for example in the field of artificial intelligence and data analytics – resources can be bundled correctly, investment decisions can be made well-founded, and rental and sales processes can be processed faster and more cost-effectively.<\/p> Minimizing risks:<\/strong> Through the targeted use of technologies, data can be generated, structured and analyzed in order to improve the basis for decision-making and thus minimize risks.<\/p> New options for monetization:<\/strong> Disruptive new technologies such as blockchain technology are \u201cbusiness enablers\u201d and promote the development of new business models, ecosystems and collaborations.<\/p> Improvement of the user experience:<\/strong> New technologies such as virtual or augmented reality enable a completely new user experience. This type of convenience will become standard in the future and customers will probably no longer want to do without it.<\/p>