{"id":165644,"date":"2026-09-21T14:00:00","date_gmt":"2026-09-21T12:00:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=165644"},"modified":"2026-09-17T14:13:35","modified_gmt":"2026-09-17T12:13:35","slug":"wohnen-bleibt-im-vorsorgekopf-ganz-vorne","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/","title":{"rendered":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future"},"content":{"rendered":"\n\n<p class=\"wp-block-paragraph\">The representative survey was carried out online between 28 April and 14 June 2026 amongst 1,200 people aged 18 and over, including 299 pensioners. The focus is therefore not solely on the views of those currently in employment, but on a broader perspective of expectations regarding the AHV, pension funds and their investment policies.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The findings are explosive for the property sector. Whilst many view their retirement provision in surprisingly positive terms overall, the picture changes when it comes to their future standard of living. 67 per cent of the population believe that the AHV and pension funds alone are unlikely to secure their accustomed standard of living in retirement. Scepticism is particularly high amongst those with lower purchasing power.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Housing is seen as an expense that is difficult to cut back on<br><\/strong>Respondents see little scope for savings, particularly when it comes to expenditure on housing and healthcare. Savings would be made first on luxury goods, charitable donations or further education. This sends a clear signal to homeowners, investors and pension funds. Housing costs remain a major budget item in old age, even if other areas are cut back.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">According to the study, 27 per cent of respondents would even consider moving abroad to safeguard their standard of living in retirement. Among 18- to 39-year-olds, this figure stands at 36 per cent; for those with lower purchasing power, it is 38 per cent; and for people with limited financial security, it is 41 per cent. Among the over-65s, it drops to 11 per cent.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Property beats shares and bonds<br><\/strong>When it comes to the preferred investment strategy for pension funds, property ranks ahead of shares and<strong>bonds<\/strong>. 67 per cent would like these property investments to be made mainly in Switzerland, whilst a further 28 per cent prefer a mix of domestic and foreign investments. At the same time, the view of the sector is not entirely uncritical. 46 per cent cite the risk of a property bubble as a key concern.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The priorities are also shifting when it comes to investment objectives. For 96 per cent, security is the most important criterion. Whilst 81 per cent want high returns, an equal 81 per cent consider fair working conditions at the target companies to be crucial. In the property sector, 69 per cent attach greater importance to social objectives, such as affordable and eco-friendly housing, than to returns.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pressure for transparency regarding pension funds is mounting<br><\/strong>Four out of five respondents want to know how their pension capital is being invested. This increases the pressure on pension funds and their investment partners to explain their property strategies in a transparent manner. At the same time, the Monitor shows that the public continues to clearly support the need for reform. 68 per cent still consider a reform of the pension system to be necessary.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In the market itself, pension funds\u2019 exposure to property remains robust. Swisscanto\u2019s 2026 Swiss Pension Fund Study continues to identify property as a stable portfolio anchor, accounting for around a quarter of asset allocation. The public\u2019s desire for reform thus coincides with an asset class that is already firmly established in institutional portfolios, but which is now coming under increasing pressure in terms of transparency, social responsibility and impact.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.<\/p>\n","protected":false},"author":2,"featured_media":165646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[55968,56002,22698,22305],"tags":[62151,15163,12525,12526,12528,15130,62152,62153,42414],"class_list":["post-165644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-funds-reits-pension-funds","category-residential","category-sustainability","category-switzerland","tag-altersvorsorge","tag-immobilienanlagen-en","tag-immoinvest-en","tag-immonews-en","tag-news-en","tag-pensionskassen-en","tag-rentenmonitor-2026","tag-vorsorgekapital","tag-wohnkosten-en","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.","autor":"","ort":"Schweiz","bildunterschrift":"","zusammenfassung":"<ul>\r\n \t<li>Immobilien sind laut Rentenmonitor 2026 die bevorzugte Anlageklasse der Pensionskassen aus Sicht der Schweizer Bev\u00f6lkerung.<\/li>\r\n \t<li>67 Prozent bezweifeln, dass AHV und Pensionskasse den bisherigen Lebensstandard im Ruhestand sichern.<\/li>\r\n \t<li>Bei Wohnen und Gesundheit sehen viele kaum Sparpotenzial, 27 Prozent w\u00fcrden f\u00fcr den Ruhestand einen Umzug ins Ausland pr\u00fcfen.<\/li>\r\n \t<li>69 Prozent gewichten bei Immobilien soziale Ziele wie bezahlbaren und \u00f6kologischen Wohnraum h\u00f6her als die Rendite.<\/li>\r\n<\/ul>","bild_im_grid":false,"gallerie":null,"newsim":"4152"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"immovestuser\"\/>\n\t<meta name=\"google-site-verification\" content=\"fHJKvgWpZCR2zVBHWfkQeFXC11qieUSff0HGNYfuyLA\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien - Die\u00a0Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Housing remains a top priority in people\u2019s minds when it comes to planning for the future - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta property=\"og:description\" content=\"Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/09\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/09\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-21T12:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-17T12:13:35+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Immoinvest\/100077962920504\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@i\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Housing remains a top priority in people\u2019s minds when it comes to planning for the future - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@i\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/09\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#blogposting\",\"name\":\"Housing remains a top priority in people\\u2019s minds when it comes to planning for the future - immo!nvest - Die Plattform f\\u00fcr Standorte und Immobilien\",\"headline\":\"Housing remains a top priority in people\\u2019s minds when it comes to planning for the future\",\"author\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/author\\\/immovestuser\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.immo-invest.ch\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png\",\"width\":1536,\"height\":768},\"datePublished\":\"2026-09-21T14:00:00+02:00\",\"dateModified\":\"2026-09-17T14:13:35+02:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#webpage\"},\"articleSection\":\"Real Estate Funds \\\/ REITs \\\/ Pension Funds, Residential, Sustainability, Switzerland, Altersvorsorge, Immobilienanlagen, Immoinvest, immoNews, News, Pensionskassen, Rentenmonitor 2026, Vorsorgekapital, Wohnkosten, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/category\\\/regions-en\\\/#listItem\",\"name\":\"Regions\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/category\\\/regions-en\\\/#listItem\",\"position\":2,\"name\":\"Regions\",\"item\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/category\\\/regions-en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/category\\\/regions-en\\\/switzerland\\\/#listItem\",\"name\":\"Switzerland\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/category\\\/regions-en\\\/switzerland\\\/#listItem\",\"position\":3,\"name\":\"Switzerland\",\"item\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/category\\\/regions-en\\\/switzerland\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#listItem\",\"name\":\"Housing remains a top priority in people\\u2019s minds when it comes to planning for the future\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/category\\\/regions-en\\\/#listItem\",\"name\":\"Regions\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#listItem\",\"position\":4,\"name\":\"Housing remains a top priority in people\\u2019s minds when it comes to planning for the future\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/category\\\/regions-en\\\/switzerland\\\/#listItem\",\"name\":\"Switzerland\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/#organization\",\"name\":\"immo!nvest - Die Plattform f\\u00fcr Standorte und Immobilien\",\"description\":\"Die\\u00a0Plattform f\\u00fcr Standorte und Immobilien\",\"url\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/\",\"email\":\"admin@immomedia.ag\",\"telephone\":\"+41444420002\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.immo-invest.ch\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/immoinvest_sm-scaled.jpg\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#organizationLogo\",\"width\":2560,\"height\":1340},\"image\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Immoinvest\\\/100077962920504\\\/\",\"https:\\\/\\\/x.com\\\/i\\\/flow\\\/login?redirect_after_login=immoinvest_ch\",\"https:\\\/\\\/www.instagram.com\\\/immoinvest_ch\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/immoinvest-swiss\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/author\\\/immovestuser\\\/#author\",\"url\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/author\\\/immovestuser\\\/\",\"name\":\"immovestuser\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8e01f4d99f2eeea7a362ebb93305e1172a70e9293ba250f897a65c39f54cdd1e?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"immovestuser\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#webpage\",\"url\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/\",\"name\":\"Housing remains a top priority in people\\u2019s minds when it comes to planning for the future - immo!nvest - Die Plattform f\\u00fcr Standorte und Immobilien\",\"description\":\"Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/author\\\/immovestuser\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/author\\\/immovestuser\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.immo-invest.ch\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#mainImage\",\"width\":1536,\"height\":768},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\\\/#mainImage\"},\"datePublished\":\"2026-09-21T14:00:00+02:00\",\"dateModified\":\"2026-09-17T14:13:35+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/\",\"name\":\"immo!nvest - Die Plattform f\\u00fcr Standorte und Immobilien\",\"description\":\"Die\\u00a0Plattform f\\u00fcr Standorte und Immobilien\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.immo-invest.ch\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien","description":"Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.","canonical_url":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"fHJKvgWpZCR2zVBHWfkQeFXC11qieUSff0HGNYfuyLA","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#blogposting","name":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien","headline":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future","author":{"@id":"https:\/\/www.immo-invest.ch\/en\/author\/immovestuser\/#author"},"publisher":{"@id":"https:\/\/www.immo-invest.ch\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/09\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png","width":1536,"height":768},"datePublished":"2026-09-21T14:00:00+02:00","dateModified":"2026-09-17T14:13:35+02:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#webpage"},"isPartOf":{"@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#webpage"},"articleSection":"Real Estate Funds \/ REITs \/ Pension Funds, Residential, Sustainability, Switzerland, Altersvorsorge, Immobilienanlagen, Immoinvest, immoNews, News, Pensionskassen, Rentenmonitor 2026, Vorsorgekapital, Wohnkosten, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/www.immo-invest.ch\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/#listItem","name":"Regions"}},{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/#listItem","position":2,"name":"Regions","item":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/switzerland\/#listItem","name":"Switzerland"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/switzerland\/#listItem","position":3,"name":"Switzerland","item":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/switzerland\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#listItem","name":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/#listItem","name":"Regions"}},{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#listItem","position":4,"name":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future","previousItem":{"@type":"ListItem","@id":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/switzerland\/#listItem","name":"Switzerland"}}]},{"@type":"Organization","@id":"https:\/\/www.immo-invest.ch\/en\/#organization","name":"immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien","description":"Die\u00a0Plattform f\u00fcr Standorte und Immobilien","url":"https:\/\/www.immo-invest.ch\/en\/","email":"admin@immomedia.ag","telephone":"+41444420002","logo":{"@type":"ImageObject","url":"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2024\/09\/immoinvest_sm-scaled.jpg","@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#organizationLogo","width":2560,"height":1340},"image":{"@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/people\/Immoinvest\/100077962920504\/","https:\/\/x.com\/i\/flow\/login?redirect_after_login=immoinvest_ch","https:\/\/www.instagram.com\/immoinvest_ch\/","https:\/\/www.linkedin.com\/company\/immoinvest-swiss"]},{"@type":"Person","@id":"https:\/\/www.immo-invest.ch\/en\/author\/immovestuser\/#author","url":"https:\/\/www.immo-invest.ch\/en\/author\/immovestuser\/","name":"immovestuser","image":{"@type":"ImageObject","@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/8e01f4d99f2eeea7a362ebb93305e1172a70e9293ba250f897a65c39f54cdd1e?s=96&d=mm&r=g","width":96,"height":96,"caption":"immovestuser"}},{"@type":"WebPage","@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#webpage","url":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/","name":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien","description":"Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.immo-invest.ch\/en\/#website"},"breadcrumb":{"@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#breadcrumblist"},"author":{"@id":"https:\/\/www.immo-invest.ch\/en\/author\/immovestuser\/#author"},"creator":{"@id":"https:\/\/www.immo-invest.ch\/en\/author\/immovestuser\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/09\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png","@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#mainImage","width":1536,"height":768},"primaryImageOfPage":{"@id":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/#mainImage"},"datePublished":"2026-09-21T14:00:00+02:00","dateModified":"2026-09-17T14:13:35+02:00"},{"@type":"WebSite","@id":"https:\/\/www.immo-invest.ch\/en\/#website","url":"https:\/\/www.immo-invest.ch\/en\/","name":"immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien","description":"Die\u00a0Plattform f\u00fcr Standorte und Immobilien","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.immo-invest.ch\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien - Die\u00a0Plattform f\u00fcr Standorte und Immobilien","og:type":"article","og:title":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien","og:description":"Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.","og:url":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/","og:image":"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/09\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png","og:image:secure_url":"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/09\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png","og:image:width":1536,"og:image:height":768,"article:published_time":"2026-09-21T12:00:00+00:00","article:modified_time":"2026-09-17T12:13:35+00:00","article:publisher":"https:\/\/www.facebook.com\/people\/Immoinvest\/100077962920504\/","twitter:card":"summary_large_image","twitter:site":"@i","twitter:title":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future - immo!nvest - Die Plattform f\u00fcr Standorte und Immobilien","twitter:description":"Property remains a popular choice amongst the Swiss population within the second pillar. At the same time, the 2026 Pension Monitor reveals a worrying gap in financial security in old age. Many see little scope for saving, particularly when it comes to housing and healthcare.","twitter:creator":"@i","twitter:image":"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/09\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1.png"},"aioseo_meta_data":{"post_id":"165644","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-09-17 12:09:47","updated":"2026-09-21 12:03:36","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.immo-invest.ch\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/\" title=\"Regions\">Regions<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/switzerland\/\" title=\"Switzerland\">Switzerland<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHousing remains a top priority in people\u2019s minds when it comes to planning for the future\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.immo-invest.ch\/en\/"},{"label":"Regions","link":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/"},{"label":"Switzerland","link":"https:\/\/www.immo-invest.ch\/en\/category\/regions-en\/switzerland\/"},{"label":"Housing remains a top priority in people\u2019s minds when it comes to planning for the future","link":"https:\/\/www.immo-invest.ch\/en\/wohnen-bleibt-im-vorsorgekopf-ganz-vorne\/"}],"featured_image_src":"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/09\/Wohnen-bleibt-im-Vorsorgekopf-ganz-vorne-immo-invest-1-336x168.png","_links":{"self":[{"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/165644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/comments?post=165644"}],"version-history":[{"count":3,"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/165644\/revisions"}],"predecessor-version":[{"id":165660,"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/posts\/165644\/revisions\/165660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/media\/165646"}],"wp:attachment":[{"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/media?parent=165644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/categories?post=165644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.immo-invest.ch\/en\/wp-json\/wp\/v2\/tags?post=165644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}