{"id":162712,"date":"2026-08-13T07:30:00","date_gmt":"2026-08-13T05:30:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=162712"},"modified":"2026-08-12T14:13:53","modified_gmt":"2026-08-12T12:13:53","slug":"proptech-faellt-hart-auf-dem-boden-der-realitaet-auf","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/proptech-faellt-hart-auf-dem-boden-der-realitaet-auf\/","title":{"rendered":"PropTech comes crashing down to earth"},"content":{"rendered":"<p>The recent shift in sentiment stems not from theory, but from practice. Writing for konii, Thomas Herr describes the gap between the rhetoric of digitalisation and operational reality as a persistent problem in the property sector. His findings point to long sales cycles, sluggish implementation and an industry that only accepts new tools once they&hellip;<\/p>","protected":true,"raw":""},"excerpt":{"rendered":"<p>The recent shift in sentiment stems not from theory, but from practice. Writing for konii, Thomas Herr describes the gap between the rhetoric of digitalisation and operational reality as a persistent problem in the property sector. His findings point to long sales cycles, sluggish implementation and an industry that only accepts new tools once they&hellip;<\/p>","protected":false,"raw":""},"author":2,"featured_media":162713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22697,22692,56005,12483,56029],"tags":[60005,42360,12525,12526,13861,12528,12668,61063,61064],"class_list":["post-162712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-immo-invest-plus","category-international","category-proptech-en","category-sales-brokerage","tag-google","tag-immobilienportale-en","tag-immoinvest-en","tag-immonews-en","tag-kuenstliche-intelligenz-en","tag-news-en","tag-proptech-en","tag-schweizer-markt","tag-zillow"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"The major disruption has yet to materialise. 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workflows.","twitter:creator":"@i","twitter:image":"https:\/\/www.immo-invest.ch\/wp-content\/uploads\/2026\/08\/PropTech-faellt-hart-auf-dem-Boden-der-Realitaet-auf-immo-invest.png"},"aioseo_meta_data":{"post_id":"162712","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-08-12 12:13:53","updated":"2026-08-13 06:00:50","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.immo-invest.ch\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.immo-invest.ch\/en\/category\/trends-en\/\" title=\"Trends\">Trends<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.immo-invest.ch\/en\/category\/trends-en\/proptech-en\/\" title=\"propTech\">propTech<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPropTech comes crashing down to 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