{"id":155778,"date":"2026-05-04T11:30:00","date_gmt":"2026-05-04T09:30:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=155778"},"modified":"2026-04-29T09:34:18","modified_gmt":"2026-04-29T07:34:18","slug":"umzuege-der-generation-55-koennen-wohnungsmarkt-entlasten","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/umzuege-der-generation-55-koennen-wohnungsmarkt-entlasten\/","title":{"rendered":"People aged 55 and over moving house could ease pressure on the housing market"},"content":{"rendered":"<p class=\"bodytext\">The moving patterns of the \u2018Best Ager\u2019 generation \u2013 those aged between 55 and 74 \u2013 are becoming increasingly important for a functioning housing market in Switzerland, as shown by the new Helvetia Housing Report, according to a <a href=\"https:\/\/www.helvetia-baloise.com\/corporate\/hb\/de\/home\/news-stories\/publikationen\/medienmitteilungen\/2026\/20260413.html\" target=\"_blank\" rel=\"noopener\">press release<\/a> from <a href=\"https:\/\/www.helvetia-baloise.com\/corporate\/hb\/de\/home.html\" target=\"_blank\" rel=\"noopener\">Helvetia Baloise<\/a>. The study was conducted by the insurer in collaboration with the <a href=\"https:\/\/sotomo.ch\/site\/\" target=\"_blank\" rel=\"noopener\">Sotomo<\/a> research institute in Zurich.<\/p>\n<p class=\"bodytext\">When this age group moves house, they usually relocate to less central areas or, increasingly, abroad. This frees up larger, centrally located flats, which are subsequently occupied by families much more frequently. According to the study, this helps to distribute existing housing more efficiently across different stages of life.<\/p>\n<p class=\"bodytext\">Furthermore, emigration abroad increased by almost 50 per cent between 2014 and 2024. At the same time, moves within one\u2019s own municipality remain comparatively rare. It is only from the age of 75 that the trend reverses: older people then move more frequently back to well-connected, central locations.<\/p>\n<p class=\"bodytext\">\u201cAdditional moves by this age group make an important contribution to better utilisation of living space,\u201d says Michael Hermann, Managing Director of Sotomo. This dynamic is driven in particular by the moving behaviour of foreign \u2018Best Agers\u2019, whose likelihood of moving is 50 per cent higher than that of Swiss nationals. However, this trend is being held back by the so-called lock-in effect: homeowners move significantly less often \u2013 their likelihood of moving is over 60 per cent lower than that of tenants. According to the report, however, the often-discussed influence of affordable existing rents is significantly lower than assumed and is not the decisive factor behind the low mobility of older households.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Helvetia Housing Report has analysed the moving patterns of 55- to 74-year-olds. When moving house, this generation tends to prefer out-of-town locations or moving abroad. This frees up central properties, which are then used more space-efficiently by younger households.<\/p>\n","protected":false},"author":2,"featured_media":155779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[12476,56020,55960,56002],"tags":[58698,12525,12526,12528,51150,13228],"class_list":["post-155778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-immonews","category-property-management","category-ratings-marketanalyses","category-residential","tag-best-ager","tag-immoinvest-en","tag-immonews-en","tag-news-en","tag-wohnraumnutzung-en","tag-wohnungsmarkt-en","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"The new Helvetia Housing Report has analysed the moving patterns of 55- to 74-year-olds. 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