{"id":151610,"date":"2026-03-19T08:20:00","date_gmt":"2026-03-19T07:20:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=151610"},"modified":"2026-03-18T10:20:05","modified_gmt":"2026-03-18T09:20:05","slug":"multidomainstrategie-staerkt-position-im-digitalen-wettbewerb","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/multidomainstrategie-staerkt-position-im-digitalen-wettbewerb\/","title":{"rendered":"Multi-domain strategy strengthens position in the digital marketplace"},"content":{"rendered":"

Schoop Co.,<\/a>a family-run business based in Baden specialising in landscaping, roofing and solar installations, is now adopting a multi-domain strategy. The main company website has been split into specialist sections covering landscaping, roofing and photovoltaics, as well as the company\u2019s own careers portal. According to a company statement<\/a>, the division into four domains is intended to improve online reach and visibility.<\/p>\n

Search engines and artificial intelligence (AI) assistants favour websites with a clear focus, according to Schoop Co. The multi-domain strategy, with its four specialised websites, is therefore intended to help customers and job seekers find the relevant Schoop site more quickly.<\/p>\n

Whilst Schoop Gardening<\/a> specialises in the design, maintenance and construction of gardens, Schoop Roofing<\/a> is the point of contact for the renovation, construction and maintenance of all types of roofs, as well as for green roofs, terraces and fall protection. At Schoop Photovoltaik<\/a>, customers can access a full range of services relating to solar installations \u2013 from consultation and planning through to professional installation. Finally, Schoop Karriere<\/a> is aimed at job seekers looking for a career at Schoop in the fields of flat roofing, solar technology or landscaping.<\/p>\n","protected":false},"excerpt":{"rendered":"

Schoop has split its website across four domains. From now on, the horticulture, roofing and photovoltaic divisions, as well as the company\u2019s own careers portal, can be accessed via separate websites. This is intended to expand the company\u2019s reach.<\/p>\n","protected":false},"author":2,"featured_media":151611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22697,22358,12476,12483],"tags":[57876,12525,12526,57877,12528,57878],"class_list":["post-151610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-construction","category-immonews","category-proptech-en","tag-digitalisierung-bauunternehmen","tag-immoinvest-en","tag-immonews-en","tag-multidomainstrategie","tag-news-en","tag-online-sichtbarkeit"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"Schoop has split its website across four domains. From now on, the horticulture, roofing and photovoltaic divisions, as well as the company\u2019s own careers portal, can be accessed via separate websites. This is intended to expand the company\u2019s reach.","autor":"ce\/nta","ort":"Baden AG ","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t