{"id":148752,"date":"2026-02-05T11:30:00","date_gmt":"2026-02-05T10:30:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=148752"},"modified":"2026-02-04T08:58:16","modified_gmt":"2026-02-04T07:58:16","slug":"kuenstliche-intelligenz-hilft-beim-inserieren-von-wohnraum","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/kuenstliche-intelligenz-hilft-beim-inserieren-von-wohnraum\/","title":{"rendered":"Artificial intelligence assists with advertising residential properties"},"content":{"rendered":"

The Swiss Marketplace Group (SMG<\/a>) is launching new options on its real estate platforms ImmoScout24 and <\/a> Homegatethat<\/a>allow private sellers to advertise their properties online. According to a press release<\/a>, these tools are supported by artificial intelligence (AI) and make it easier for non-professional sellers to advertise on the internet.<\/p>\n

To create an advertisement, all that is required is to enter the most important property attributes such as address, size and amenities. The real estate platforms then use AI to create the complete advertisement title and description of the property. This includes descriptions of the location and surroundings of the property, according to the press release. Finally, users can upload pictures and complete the advertisement.<\/p>\n

“Many private landlords only occasionally deal with creating an advertisement. Thanks to AI support, they now receive a high-quality, structured proposal within a few seconds that meets the standards of professional estate agents,” Martin Waeber, Managing Director at SMG Real Estate, is quoted as saying in the press release. “This also benefits all searchers, because the more accurately an advertisement is described and the faster it goes online, the faster people can find their new home.”<\/p>\n

The modules have been available to professional providers for about a year. With the now broader positioning for private providers as well, SMG aims to further advance digitalisation in the Swiss real estate business.<\/p>\n

SMG Swiss Marketplace Group AG combines the digital marketplaces of TX Group<\/a>, Ringier<\/a> and Mobiliar<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Swiss Marketplace Group is launching options for private providers of residential space via its ImmoScout24 and Homegate platforms. Advertising is supported by artificial intelligence, making it easier to offer flats on the internet.<\/p>\n","protected":false},"author":2,"featured_media":148753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[12476,56020,12483,56029],"tags":[12525,12526,57076,12528,57077],"class_list":["post-148752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-immonews","category-property-management","category-proptech-en","category-sales-brokerage","tag-immoinvest-en","tag-immonews-en","tag-ki-inserate","tag-news-en","tag-onlineplattformen","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"The Swiss Marketplace Group is launching options for private providers of residential space via its ImmoScout24 and Homegate platforms. Advertising is supported by artificial intelligence, making it easier to offer flats on the internet.","autor":"ce\/ww","ort":"Z\u00fcrich","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t