{"id":146313,"date":"2026-01-07T14:00:00","date_gmt":"2026-01-07T13:00:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=146313"},"modified":"2026-01-05T11:37:31","modified_gmt":"2026-01-05T10:37:31","slug":"neues-verkaufskonzept-setzt-auf-erlebnis-und-begegnung","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/neues-verkaufskonzept-setzt-auf-erlebnis-und-begegnung\/","title":{"rendered":"New sales concept focuses on experience and encounters"},"content":{"rendered":"\n\n

Rohner<\/a> is redesigning its sales area in Balgach. According to a statement<\/a> from CEO Hermann Lion, the site will be expanded to include a new sales area and is set to open in September 2026. The aim is “a space that connects brands and people. A space that inspires, surprises and shows that modern retail is far more than just sales.”<\/p>\n\n\n\n\n\n

The traditional company, founded in 1873, is thus responding to its perception that “people are once again shopping more consciously and looking for real contact – after years in which much has become digital,” says Lion on request. “Brick-and-mortar retail has a future if it offers more than just a transaction.” This is why the textile company is “investing specifically in a concept that combines experience, quality and encounters. It is a statement for the strength of physical retail – and for our region”.<\/p>\n\n\n\n\n\n

The new sales area is being designed by Zurich-based Susanne Fritz Architekten<\/a>: “Clear lines. Natural materials. Light that tells stories,” says Lion. Susanne Fritz has already renovated and extended the entire building complex in Balgach and put it to a new use. The entire brand identity of Rohner AG was modernized and also architecturally redesigned, including the existing store space. “Despite a lower density of racks, it was possible to increase sales per square meter,” according to a presentation<\/a> of the work.<\/p>\n\n\n\n\n\n

According to Lion, something is now being created in the new sales area “that we have never seen before in our region”. Various brands are to be visible together at this location. Shop-in-shop concepts for other textile brands are planned, as well as for accessories, lifestyle products, outdoor and design brands. “It is important to us that the partners can tell a story and fit into the overall experience, whether they are local manufacturers or international brands with a clear attitude.”<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Rohner AG is expanding its sales area at the company headquarters in Balgach by September 2026. The aim is not only to present the company’s own socks, but also to create emotions, experiences and exchanges. The shop-in-shop concept includes other brands.<\/p>\n","protected":false},"author":2,"featured_media":146314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22697,12476,12485,55999,56029,12501,39679,22433],"tags":[12525,12526,12528,56071,56072,56073],"class_list":["post-146313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-immonews","category-projects-en","category-retail","category-sales-brokerage","category-region-st-gallen-en","category-standorte-en","category-trends-en","tag-immoinvest-en","tag-immonews-en","tag-news-en","tag-retail-umbau","tag-stationaerer-handel","tag-verkaufserlebnis","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":["Ja"],"lead":"Rohner AG is expanding its sales area at the company headquarters in Balgach by September 2026. The aim is not only to present the company's own socks, but also to create emotions, experiences and exchanges. The shop-in-shop concept includes other brands.","autor":"ce\/mm","ort":"Balgach SG\/Z\u00fcrich","bildunterschrift":"","zusammenfassung":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t