{"id":143087,"date":"2025-11-03T09:01:58","date_gmt":"2025-11-03T08:01:58","guid":{"rendered":"https:\/\/www.immo-invest.ch\/investitionen-staerken-vermarktungserfolg\/"},"modified":"2025-11-04T13:42:42","modified_gmt":"2025-11-04T12:42:42","slug":"investitionen-staerken-vermarktungserfolg","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/investitionen-staerken-vermarktungserfolg\/","title":{"rendered":"Investments boost marketing success"},"content":{"rendered":"

With targeted investments in marketing, cybersecurity and AI innovations, the company is continuously developing its platforms, offering real estate<\/span> professionals future-proof products and services for a digital competitive edge in the market.<\/p>\n\n\n\n

Marketing power for maximum reach<\/strong>
Visibility is a decisive factor in real estate<\/span> marketing. This is why SMG Real Estate<\/span> invests in marketing activities with its platform brands, which include ImmoScout24<\/span> and Homegate<\/span>, in order to continuously improve reach, efficiency and target group approach. The aim is to lead the most relevant interested parties directly to the advertisements, to strengthen the market opportunities of business customers and to position the two brands as the top real estate<\/span> platforms in Switzerland in the long term.<\/p>\n\n\n\n

Dedicated marketing experts at SMG Real Estate<\/span> develop integrated strategies that combine inspiring and attention-grabbing content<\/span> with target group-specific social media<\/span> campaigns. Interactive user engagement approaches are used to make property seekers aware of the platform brands in the long term. This ensures that the real estate<\/span> professionals’ properties are present at exactly the right time on the channels with the widest reach.<\/p>\n\n\n\n

Technological reliability is a key issue<\/strong>
To ensure all of this, performance<\/span> is a key issue – after all, hundreds of thousands of Swiss people visit the SMG Real Estate<\/span> platforms every day and use the daily updated listings for their property search. A team of over 100 tech specialists ensures that the required systems function efficiently, reliably and with the latest technology.<\/p>\n\n\n\n

Security also plays an important role. State-of-the-art protection mechanisms and two-factor authentication (MFA) ensure that customer data is reliably protected. Investments in the stability of the platforms and strict security requirements create the basis for real estate<\/span> professionals to focus on their marketing ambitions.<\/p>\n\n\n\n

Gaining efficiency with artificial intelligence<\/strong>
Real estate<\/span> professionals are also supported by innovative, AI-based functions that take real estate<\/span> marketing to a new level. They make it possible to display advertisements in a more targeted manner, identify the best times to approach advertisers and use data analysis to increase the relevance and attractiveness of listings. Artificial intelligence is thus increasingly becoming a valuable tool that makes the day-to-day work of marketers and managers measurably easier – from AI-supported ad creation, which saves up to 14 minutes per ad, to the intelligent management of ad performance<\/span>. In summary, SMG Real Estate<\/span>’s extensive investments in technology, marketing and security have a clear objective: they offer business customers the best possible return on investment and therefore a competitive advantage in the highly competitive real estate<\/span> market. Because only those who can sustainably position themselves in the market and stand out will have the best possible marketing opportunities.<\/p>\n\n\n\n

Find out more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Visibility, security and efficiency are the keywords that drive digital marketing in the real estate industry. Agents and property managers rely on partners who anticipate technological developments and digital customer requirements and translate them into efficient solutions for day-to-day business. This is where SMG Real Estate has clearly positioned itself.<\/p>\n","protected":false},"author":2,"featured_media":143088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22697,22358,12486,12483,22305],"tags":[],"class_list":["post-143087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-construction","category-promotion","category-proptech-en","category-switzerland","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"Visibility, security and efficiency are the keywords that drive digital marketing in the real estate industry. Agents and property managers rely on partners who anticipate technological developments and digital customer requirements and translate them into efficient solutions for day-to-day business. This is where SMG Real Estate has clearly positioned itself.","autor":"Quelle SMG","ort":"","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t