{"id":142391,"date":"2025-10-28T07:50:00","date_gmt":"2025-10-28T06:50:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=142391"},"modified":"2025-10-27T16:03:00","modified_gmt":"2025-10-27T15:03:00","slug":"digitale-steuerung-von-immobilienportfolios","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/digitale-steuerung-von-immobilienportfolios\/","title":{"rendered":"Digital management of real estate portfolios"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Real Estate&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Immobilien&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Real estate<\/span> is very different in terms of use, typology and construction method. What they all have in common is a life cycle with different renewal intervals. In order to balance out the structural ageing process with targeted measures and to plan the portfolio with an eye to the future, up-to-date data on the condition, use and potential of the individual properties is required. The systematic consolidation of this information ensures that both short-term maintenance work and long-term investment projects can be managed in a timely and appropriate manner<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>System levels and life cycles as a management tool<br><\/strong>Classification into system levels is helpful for planning adaptations and renovations.<\/p>\n\n\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>The primary system comprises the load-bearing structure<\/li>\n\n\n\n\n\n<li>The secondary system comprises the building envelope and durable installations<\/li>\n\n\n\n\n\n<li>Further levels relate to interior fittings, technical equipment and short-lived elements<\/li>\n\n<\/ul>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If the useful lives of the system levels are defined in stages (e.g. 12, 24, 48, 96 years), coordinated renewal cycles are created almost automatically, from which investment packages can be derived. The overall renewal is particularly relevant. This is a turning point in the middle of the building&rsquo;s life cycle, when all important components can be thoroughly overhauled and the property can be adapted to new requirements<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lever for transparency and control<br><\/strong>Digitalization has long been the central driving force for targeted and sustainable <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Property Management&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Englische Bezeichnung f&uuml;r Immobilien-Bewirtschaftung; vgl. &laquo;Bewirtschaftung&raquo;&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">property management<\/span>. Specialized software solutions such as portfolio and <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Asset Management&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;F&uuml;hren von Verm&ouml;genswerten. Asset Management besteht aus den Teilprozessen Portfolio Management, strategisches Fl&auml;chenmanagement, Investment-Strategie und Vermarktung\/Akquise&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">asset management<\/span> platforms enable the efficient collection, evaluation and analysis of large volumes of data. Application examples show that renewal cycles and investment volumes can be easily calculated, simulated and documented. Overall portfolio <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Performance&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Wertentwicklung eines Portfolios&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">performance<\/span> becomes more transparent, management more flexible and decisions are fact-based rather than intuitive<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A particularly effective approach is the visualization of portfolio data in the form of matrices or bubbles. Individual properties are strategically positioned in terms of key valuation figures, while historicizations make long-term development lines visible. This allows weaknesses, opportunities and critical points in time for investments to be identified and addressed in a targeted manner<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Life cycle management and <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Networking&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Kn&uuml;pfen eines Kontaktnetzes mit anderen Personen, um diese Beziehungen k&uuml;nftig erfolgreich nutzen zu k&ouml;nnen&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">networking<\/span><br><\/strong>The integration of a life cycle perspective and digital tools is becoming the standard for sustainable portfolio management. Early analyses and forecast-based investment planning create <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Added Value&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Materieller oder immaterieller Mehrwert, der einer Leistung oder einem Produkt hinzugef&uuml;gt wird&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">added value<\/span> for owners, users and management bodies. Technology, such as <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Cloud&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Vom englischen Begriff Cloud (=Wolke) bezeichnet ein looses und nicht greifbares Netzwerk an Computern, welche alle &uuml;ber das Internet miteinander verbunden sind. Ersetzt im modernen Kontext die klassische Server-Architektur und kann genutzt werden, um Daten abzuspeichern.&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">cloud<\/span> solutions or AI-supported analytics, increases the scalability and efficiency of management, facilitates the interaction between demand and supply and creates a reliable basis for sustainability and ESG reporting<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These approaches are essential for owners of public <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Real Estate&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Immobilien&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">real estate<\/span> portfolios, as the focus is on long-term usage strategies and maintenance management. The overall refurbishment of a building becomes a strategic decision point for further development, conversion or sale. Successful portfolio management means that all relevant data is consolidated and continuously reflected in the dialog between stakeholders &ndash; supported by digital tools that actively drive change in the <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Real Estate&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Immobilien&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">real estate<\/span> sector.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>The precise management of real estate portfolios today requires an intelligent combination of data, technology and strategic thinking. Only those who digitally structure and network relevant information can create the basis for sustainable investment decisions and value creation.<\/p>\n","protected":false},"author":2,"featured_media":142388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22697,12476,12483,22305,22433],"tags":[22625,12651,22914,12525,12526,19710,14955,12528,38488],"class_list":["post-142391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-immonews","category-proptech-en","category-switzerland","category-trends-en","tag-asset-management-en","tag-digitalisierung-en","tag-immobilienportfolios-en","tag-immoinvest-en","tag-immonews-en","tag-investitionen-en","tag-lebenszyklus-en","tag-news-en","tag-softwareloesungen-en","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"The precise management of real estate portfolios today requires an intelligent combination of data, technology and strategic thinking. 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