{"id":135947,"date":"2025-07-18T16:15:53","date_gmt":"2025-07-18T14:15:53","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=135947"},"modified":"2025-07-16T11:45:06","modified_gmt":"2025-07-16T09:45:06","slug":"digitale-gaesteplattform-staerkt-den-standort-glarus","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/digitale-gaesteplattform-staerkt-den-standort-glarus\/","title":{"rendered":"Digital guest platform strengthens Glarus as a business location"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The GlarnerlandPass combines the registration system, guest card and travel guide in an integrated system and links tourism, culture and trade on a common platform. It is being implemented as part of the realignment of tourism, which began with the merger of all organisations in 2024. Under the new umbrella <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brand&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Engl. f&uuml;r Marke&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">brand<\/span> &ldquo;Glarnerland&rdquo;, an overall Alpine experience with a strong regional identity is being created just outside Zurich, which will be digitally visible, combinable and bookable.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guest centricity and digital proximity<\/strong><br>The application accompanies the guest along the entire customer journey and enables interactive communication in real time. Not only overnight guests are taken into account, but also day guests, second home owners and locals. For guests staying overnight, public transport throughout the canton is included in the pass. A strong signal for sustainable mobility.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Added Value&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Materieller oder immaterieller Mehrwert, der einer Leistung oder einem Produkt hinzugef&uuml;gt wird&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Added value<\/span> through local <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Networking&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Kn&uuml;pfen eines Kontaktnetzes mit anderen Personen, um diese Beziehungen k&uuml;nftig erfolgreich nutzen zu k&ouml;nnen&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">networking<\/span><\/strong><br>Tourism companies, businesses and cultural institutions are actively involved. A common understanding of digital processes is created in workshops and focus groups, new products are developed and additional sales channels are opened up. This close collaboration strengthens the regional economy and creates real <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Added Value&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Materieller oder immaterieller Mehrwert, der einer Leistung oder einem Produkt hinzugef&uuml;gt wird&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">added value<\/span> in the Glarus region.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sustainable management and modern technology<\/strong><br>The platform allows flexible management of visitor flows and provides valuable impetus for sustainable destination development through the data collected. Technologically, the system is based on proven, modular solutions from leading destinations and utilises the connection to discover.swiss.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visibility through ESAF 2025<\/strong><br>The Swiss Wrestling and Alpine Festival 2025 offers an ideal opportunity to present the pass to a wide audience. The combination of Alpine authenticity, digital <span class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Innovation&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Innovation in der heutigen Immobilienwelt bedeutet vor allem Digitalisierung von Prozessen. Zum Beispiel das Eliminieren von Tausenden von Excel-Bl&auml;ttern f&uuml;r Portfolio- und Asset-Manager oder das Erstellen einer Anwendung (App) f&uuml;r alle Formalit&auml;ten rund um die Beziehung zwischen Immobilieneigent&uuml;mern, - verwaltung und -mietern.&lt;\/div&gt;\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">innovation<\/span> and an integrative location strategy makes the project a showcase for the future of tourism.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>With the GlarnerlandPass, the canton of Glarus is taking a pioneering step in tourism development. The new platform combines digitalisation, regionality and sustainability to create a holistic model with appeal beyond the canton&#8217;s borders.<\/p>\n","protected":false},"author":2,"featured_media":135937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[45950,12476,12483,12487],"tags":[12651,13488,53751,53752,12564,12525,12526,13490,12528,13745,15236],"class_list":["post-135947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glarus-en","category-immonews","category-proptech-en","category-regions-en","tag-digitalisierung-en","tag-gewerbe-en","tag-glarnerlandpass-en","tag-identitaet-en","tag-immobilien-en","tag-immoinvest-en","tag-immonews-en","tag-kultur-en","tag-news-en","tag-plattform-en","tag-vernetzung-en","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"With the GlarnerlandPass, the canton of Glarus is taking a pioneering step in tourism development. 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