{"id":134590,"date":"2025-06-24T09:49:00","date_gmt":"2025-06-24T07:49:00","guid":{"rendered":"https:\/\/www.immo-invest.ch\/?p=134590"},"modified":"2025-06-24T10:38:30","modified_gmt":"2025-06-24T08:38:30","slug":"kreislaufwirtschaft-beginnt-oft-im-stillen","status":"publish","type":"post","link":"https:\/\/www.immo-invest.ch\/en\/kreislaufwirtschaft-beginnt-oft-im-stillen\/","title":{"rendered":"The circular economy often starts quietly"},"content":{"rendered":"<p class=\"wp-block-paragraph\">How much circularity is already part of everyday corporate life? A research team led by Prof Andr&eacute; Podleisek from the University of Applied Sciences of Eastern Switzerland and Nicolas Hofer from the IPEK Institute asked themselves this question. Their findings from over ten analysed strategies: two thirds of companies are already implementing circular principles, often unconsciously.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Repair services, reuse, take-back programmes and resource-conserving design are all building blocks of the circular economy. However, because terms such as &ldquo;circular economy&rdquo; are rarely used explicitly, the potential of these measures often remains unrecognised.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Economic benefits clearly recognisable<br><\/strong>The study clearly shows that companies that strategically integrate circular principles into their core business are more likely to benefit from economic advantages. These include increases in turnover, higher margins and technological advances. This also has a particularly strong impact on their public <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Image&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuelles Vorstellungsbild, das Dritte von einer Marke, einem Produkt oder einer Unternehmung haben. Aus Marketingsicht wird zwischen einem gegenw&auml;rtigen (Ist-Image) und einem anzustrebenden Image (Soll-Image) unterschieden&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>image<\/span>, with 86% of companies reporting a better <span class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Image&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;Individuelles Vorstellungsbild, das Dritte von einer Marke, einem Produkt oder einer Unternehmung haben. Aus Marketingsicht wird zwischen einem gegenw&auml;rtigen (Ist-Image) und einem anzustrebenden Image (Soll-Image) unterschieden&lt;\/div&gt;\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>image<\/span>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While recycling was mentioned less frequently as a strategy in its own right, design customisation, repair models and reuse are particularly popular across all sectors.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Getting started for SMEs<br><\/strong>For small and medium-sized enterprises or start-ups, the recommendation is to start pragmatically. The Rapperswil Circular Economy Model developed by the authors helps companies to determine their own location and plan their first steps in a targeted manner, be it in terms of processes, products or services.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The modular approach lowers the barrier to entry. The circular economy does not have to be perfect, it can grow. A repair service, a new packaging solution or a take-back system are real approaches with a measurable impact.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Acting circularly, consciously and successfully<br><\/strong>The circular economy is not only an ecological concept, but also an economic success factor. Companies that actively engage with circular strategies not only strengthen their competitiveness, but also their future viability, often by simple means.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Many companies have long been operating in a circular way without realising it. In their new publication, authors Andr\u00e9 Podleisek and Nicolas Hofer show how everyday practices contribute to the circular economy and what economic benefits this brings. Their model offers SMEs and start-ups a concrete starting point.<\/p>\n","protected":false},"author":2,"featured_media":134565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[22697,12476,22698,22433],"tags":[12525,12526,19415,12528,13439,53397],"class_list":["post-134590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-immonews","category-sustainability","category-trends-en","tag-immoinvest-en","tag-immonews-en","tag-kreislaufwirtschaft-en","tag-news-en","tag-unternehmen-en","tag-zirkulaeres-handeln-en","pmpro-has-access"],"acf":{"bild_mit_ki_erstellt_worden":[],"lead":"Many companies have long been operating in a circular way without realising it. In their new publication, authors Andr\u00e9 Podleisek and Nicolas Hofer show how everyday practices contribute to the circular economy and what economic benefits this brings. Their model offers SMEs and start-ups a concrete starting point.","autor":"Quelle: Basel Circular","ort":"","bildunterschrift":"","bild_im_grid":false,"gallerie":"","newsim":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Many companies have long been operating in a circular way without realising it. In their new publication, authors Andr\u00e9 Podleisek and Nicolas Hofer show how everyday practices contribute to the circular economy and what economic benefits this brings. 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